Highlight Video
Event Creative
Photo Booth
PRESS
AKC National Championship
Since its first airing in 2005, the iconic American Kennel Club National Championship Dog Show had been sponsored by pet care brand, Eukanuba. However, in 2016, Royal Canin was set to take the reigns as leading sponsor. The challenge was that participants and audience members alike were attached to the Eukanuba brand as the main sponsor.
Leading up to the show, we developed a new event look and feel and utilized it across social channels to draw attention and chatter around the new-and-improved dog show. We then worked to create a larger than life presence on site. The result – record-breaking entries and truly engaged attendees, helping to tie the Royal Canin brand name to the show moving forward.
Agency: DDB