Case Study Video
Incredible in Every Detail
Despite being a best-in-class pet care brand that is recommended by breeders and pet owners worldwide, Royal Canin had branding and advertising materials that were dated and inconsistent. My team was tasked with the challenge of not only creating a new look and feel for the brand, but also ensuring it was implemented globally.
In an effort to distinguish ourselves from our competitors, we took the strategic approach of focusing on the details, just as Royal Canin works to do in each of the products they create. We collaborated with famous portrait photographer, Platon, to capture and create portraits of beautiful animals that truly stood apart from others. Every creative element was to showcase the details and the incredible nature of each of the animals we filmed. This is how the “Incredible in Every Detail” tagline was born.
Once this branding exercise was complete, our team created brand and strategy guidelines and helped to launch the brand’s first ever cohesive global campaign in over 100 markets.
Agency: DDB