:30 Broadcast
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WHAT MAKES YOUR BREED MAGNiFICENT Makes It Unique
Royal Canin, a high-end pet food brand owned by MARS, launched the first-ever breed specific formulas for cats and dogs. Each formula has various details and characteristics that accommodate the differences between each breed. However, despite being an innovative, first-of-its-kind offering, global awareness of this product offering was extremely low.
To help spread the word, our team concepted a cohesive global campaign that launched in nearly 100 markets worldwide. This work highlights the amazing differences in every breed, to visually reinforce that not all cats and dogs are the same and do benefit from different nutritional experiences.
Agency: DDB